Showing posts with label Marketing Ideas. Show all posts
Showing posts with label Marketing Ideas. Show all posts
Can you tell me how to get to Sesame Street?
Thursday, August 05, 2010 |
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Sesame Street was able to balanced entertainment with education perfectly. In order to learn, sure the content has to be engaging, but modern 'educational' media goes over-the-top with the entertainment component at the expense of substance. Kid's TV has attention-getting down to a pure science, but they are teaching nothing apart from how to zone out, sit back and be entertained.
As for the flash cards -we didn't find any -ironically, I had to resort to making my own PowerPoint presentation -a high-tech solution I know- in order to escape from the empty complexity offered in what I used to know simply as 'flash cards'.
As for the flash cards -we didn't find any -ironically, I had to resort to making my own PowerPoint presentation -a high-tech solution I know- in order to escape from the empty complexity offered in what I used to know simply as 'flash cards'.
Can you tell me how to get to Sesame Street?
Sunny day Sweeping the clouds away On my way To where the air is sweet Can you tell me how to get How to get to Sesame Street How to get to Sesame Street
Come and play
Everything's A-OK
Friendly neighbors there
That's where we meet
Can you tell me how to get
How to get to Sesame Street
How to get to Sesame Street
It's a magic carpet ride
And your door will open wide
To happy people like you
Happy people like
What a beautiful
Statistics Market Research - OECD
Friday, July 16, 2010 |
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Research can be difficult to accomplish without the proper tools. if you've been looking for a market research tool to collect statistical data, you'll want to investigate The Organization for Economic Co-Operation and Development, (OECD).
Book Review - Different: Escaping the Competitive Herd
Thursday, July 15, 2010 |
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Yougme Moon, Harvard Business School professor, brings a fresh examination of marketing with a difference. From Google to Swatch, she argues that the temptation competitors face to “keep up with the Jones’” has served only to minimize the value propositions between brand ‘A’ and ‘B’. She coins the phrase, “heterogeneous homogeneity”, to explain how herd mentality has driven products to be different in meaningless ways.
With detectable humility, Youngme cautions throughout that her book is not a ‘how-to’ manual, but rather a discussion of how some brands have managed to break away from the herd by taking an oftentimes counterintuitive stance towards conventional marketing wisdoms.
Youngme underscores how marketing tactics driven to add value in the absence of a high level differentiation strategy, is essentially the definition of insanity: doing the same thing over and over again while expecting a different result. To be effective, we mustn't forget that consumption is strongly driven by illogical human emotion. In order to appeal to the senses products sometimes have to play hard to get…
She struck familiar chords; I myself have often lamented, "do we really need 300 different types of cereal?”... Too much meaningless choice at best serves only to frustrate the increasingly cynical consumer. At worse, too much choice can lead end users to failure -"Let’s simplify the user experience." I've often thought.
Different will turn your value proposition on its head.
Parental Street Cred | An Almost Perfect Ad
Thursday, May 01, 2008 |
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Every once in awhile you come across a real winner. I'm not even sure what ad networks these guys used. When I first came across the strange solid orange banner that said to click, I did. All I remember was it's simplicity. I'm sure their's was much better than mine, but since I can't find it, here's my reasonable facsimile:
Clicking the banner reveals this site:
Watch all 6 video clips from the original flash site (now removed) here:
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